May 6th, 2008 | Posted in SEO Tip of Day, blogging
One of the best ways to start to improve your search engine rankings is by making sure that you always include keywords in your blog title. Search engines just love it when you let them know what you are writing about!
Google in particular really seems to pay a lot of attention to the titles of your blog entries, so if SEO is a concern for you, then make sure that you give the google bot what it is looking to see. A lot of bloggers try to come up with cute, or overly clever titles to their entries, but you would be well advised to avoid this, and just get straight to the point. If you are writing an entry, for example, about using keywords to boost your SEO, then make sure you state that clearly in your title.
Think about your habits when you go searching for something. What are you usually typing into the search engines? Names and things. You are not alone, and research shows that this is pretty universal for internet users, so make sure that you pay attention to this when you are writing your blog posts.
Don’t waste your time writing about George Bush and his politics, and then title your post “One man against the world“. Maybe the title more refelects your thoughts on George Bush, but its not really something that a user will look for. Make sure you are clear about what you going to blog about in your posts.
Make sure you don’t go crazy though and try to stuff 10 or 15 keywords into your title. Keep it simple, and keep it clean, and you will start to see more hits from the search engines.
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April 10th, 2008 | Posted in blogging, search engines, technology
Yesterday I was discussing with a friend of mine how frustrating it can be to post a comment on someone’s blog only to find out that the blog is defaulting to show links as rel=”nofollow”. If you are using wordpress, then this function is automatic by default, and it really penalizes your users that post great content on your sites.
This is basically something that wordpress set up as a default in order to prevent comment spamming. The reason behind this is that the links don’t get the “link juice” from nofollow links, and the sites page ranks are not effected. Of course spammers could care less about their page ranks, but most serious webmasters do (although the benefits of page rank are highly debatable).
Anyway, my friend sent me a great link today on douglaskarr’s marketing technology blog about how you can hack your wordpress code to get rid of the rel=”nofollow” default and start to give your readers the benefit that they deserve for commenting on your site.
Read the full explanation here
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March 20th, 2008 | Posted in search engines, stocks, technology
For me personally, there really is no choice when it comes to online searches. I just love Google and I pretty much use it exclusively, but Yahoo! is still hanging in there with a pretty sizable chunk of the search engine market.
According to ComScore, Google captured 59.2% of the overall search engine market in February. This was a slight rise from January as Google extended its control from a previous 58.5% in January.
Since the beginning of Google I have been a fan, but I really started to appreciate it a couple years ago after I started work with AOL on BloggingStocks, and most recently my own stock page, Stock Investing. I really fell in love with the Google News page and I use that website more than almost any other site online. It is definitely the best resource I know of for finding breaking news on just about any company I am looking at.
Here are how the other major search engines ranked:
Google : 59.2%
Yahoo! : 21.6%
Microsoft: 9.6%
AOL : 4.9%
It is a bit disappointing for me to see AOL so low, but then again I don’t ever use AOL for searching so I am not helping the matter either. Having said that, when it comes to finding stock prices, and market news I always head to AOL Money & Finance, which I honestly think is the best performing money page out there.
For Google… congratulations… it’s good to be king!
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